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Fashion
Art Director
©Anne Vandycke
Branding
Website
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Paulette Cold Spring is a new multidimensional concept-store with fashion, accessories, home decor and a cute coffee space to meet, shop and grab a quick Latte, and experience a new way of shopping. I was commissioned to help the company with its new mission of launching a new concept store and build the website.
The idea behind a new experience store is to enhance customer satisfaction, encourage brand loyalty, and differentiate from online shopping experiences. These stores often prioritize customer engagement and entertainment to create a lasting impression and build a strong bond with customers.
The new experience store with Paulette Cold Spring was to create an unique experience to shop fashion and decor and be able to take a breathe and grab a coffee at the bar or in the sofa. This new concept aims to provide a unique and memorable experience for customers beyond just traditional shopping.



















