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Advertising Ecosystem
Art Direction
Billboard
Social Media Campaign
Lounge Experience Concept
Advertisement Ecosystem
In this campaign, I designed a comprehensive advertising ecosystem to showcase the hydration benefits of Zico Coconut Water, emphasizing its role as the ultimate rehydration solution after alcohol consumption. The project included creating a lounge experience concept where consumers could relax and replenish, aligning with Zico's natural and refreshing brand ethos.
Zico Coconut Water is 100% pure, packed with essential electrolytes like potassium, sodium, and magnesium, making it the natural choice for hydration. With more potassium than a banana and lower acidity than most sports drinks, Zico is gentle on the stomach and perfect for recovery.
This project blends creativity and strategic messaging to position Zico as a go-to solution for rehydration and a healthier lifestyle.















