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Fashion Brand

Founder, Art Director and Photographer

©Anne Vandycke

Change is easier with a positive mindset.

Plum & Cherry was created to bring positive energy to everyday life through thoughtfully designed apparel.

As part of the AIGA SHINE DC Washington Program—a 4-month mentorship initiative by the American Institute of Graphic Arts (AIGA) connecting designers to collaborate on meaningful projects—I developed Plum & Cherry as a 'Project for Good.' This brand embodies energy, vitality, and renewal, making daily positive changes feel effortless while promoting well-being.

I invite you to embrace life with positivity, comfort, style, and healthy habits through the exclusive Plum & Cherry collection, featuring T-shirts, hoodies, and sweatpants.

To bring the brand to life, I organized a professional photoshoot with a model to build the online store and collaborated with a copywriter to craft engaging content for social media and advertisements.

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