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How to be Unique and Grow your Business?

Welcome to Anne Vandycke Studio

Branding is what makes you Unique.

Think about it from start.

Branding is much more than a naming and a logo. It’s the message you want to transmit to your customers and the value you care about.

This is what people will remember about you. The brand helps you create a trusting and loyal relationship with your customers.

Ask yourself first what you want to deliver to your customers, what are the values that are important to you and that you want to promote, how are you different from the others. Naming and visual for logo will come after. They will express in shapes, fonts and colors what the brand means. That’s why, doing a quick cheap logo will not make the best use of these elements. So, invest early in this domain is always profitable long term.

Why, How, What

Your branding will define your long term goal, build loyalty, create value and answer the question WHY? Remember Simon Sinek's TEDtalk about the WHY, HOW, WHAT. WHY is key, because it’s what you believe in and what you want to transmit to your customers. HOW is the way you do it and WHAT is your product or services.

The brand includes your company’s message and values, a catchy slogan that embodies the company’s personality and build a link between you and your clients.

See for example Nike. Their famous and strong slogan : ‘Just do it’, their logo, their name, Niké (in ancient Greek Νίκη / Níkē) is, in Greek mythology, a goddess personifying victory. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971, so much powerful.

Think about what is your reaction when you see someone with Nike sneakers? Yes, that’s exactly what branding is and that’s why it’s important to invest in branding.

The brand image represents your position in the market and the consistency that you will use in all your communication. It’s so much important for being successful that it is recommended to entrust branding to real professionals.

They will pay attention to all details in communication that can represent your brand. I think about the content (text and images) you transmit. So, don’t hesitate to take a professional photographer to take pictures, and a copywriter to write content, they will enhance your communication.

Overall, ...

BRANDING is a long term process, especially because today people are much more aware of what they are buying.

Thinking the Branding process at the beginning will save your time for future. And usually when you create a brand, it’s for a long term.



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