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Tiger Balm

Tiger Balm aims to deliver health and well being through proven oriental wisdom. Tiger Balm’s belief is that no one should be constrained from leading a full and active life because of aches, pains, and everyday discomforts.


In this project, I drew the campaign's illustrations and developed an advertisement ecosystem that communicate Tiger Balm benefits. Advertisement banners play a crucial role in digital marketing campaigns by capturing the attention of users and driving them to take desired actions. 


Tiger Balm



Type of Work




Social Networks


With over 100 years of proven success in almost 100 countries, Tiger Balm’s world-renowned ointment is being customized into a range of formulations that suit specific needs, be it headaches and cold, rheumatic or arthritic pains, or muscle strains and pains.


Whether you’re a world class athlete or weekend warrior, you can trust Tiger Balm for proven pain relief. Tiger Balm works where it hurts. 

Tiger Balm is used for temporary relief of minor aches and pains associated with joint and muscle pain and/or arthritis.


Main ingredients are Camphor (11%) and Menthol (10%). Inactive Ingredients are Cajuput Oil, Cassia Oil, Clove Oil, Dementholized Mint Oil and Paraffin Petrolatum. The herbal blend helps to relieve joint and muscle pain and soothe tired muscles.  It can be used during warm up before exercise or to ease soreness after working out.

Using Social Networks is a way to promote products or services. Brands can create a business profile, run targeted ads, and use features like shoppable posts and Instagram stories to drive traffic and sales.

A billboard campaign is used in marketing to raise awareness, capture attention, and convey a message to a large and diverse audience in a visually impactful and easily accessible way. 

Nowadays, there are more and more digital billboards and advertisement is often animated. It’s more and more dynamic. At the same time, message should be more catchy because the digital screen is shared with many brands. It’s a question of attract attention in a few seconds.

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